RF
Email & SMS (Klaviyo)· SOP 42

Adding a “20s After Landing on Site” Trigger to Your Popups

To delay the showing of your pop-up screen

~ 10 minutes5 steps5 screenshots380 words

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Aim: To delay the showing of your pop-up screen

Optimal Outcome: To give time to e-commerce store visitors to be accustomed to the new screen before a popup appears

What you need to start: You should have integrated your Klaviyo account with Shopify and created a signup form

Why is this SOP Important: Popups can be intrusive and distracting to e-commerce store visitors; therefore, this SOP can help set the time delay before the system shows them on the screen

When and Where to execute: Perform this SOP whenever you create a sign-up form

Who Should Be Doing This: A person assigned to the Marketing team

What Is a Time-Delayed Popup?

A time-delayed popup allows your online store’s visitor time to familiarize themselves with your page before a popup appears. If you show it too soon, you risk losing your guests because you interrupt their experience on your e-commerce site. On the other hand, if you wait too long, they may leave before they see your popup. You also risk losing possible engagements. For this SOP, we’ll set the time delay to 20 seconds after landing on site before showing the popup.

Execution

Resources/Tools & Set up

  1. Klaviyo account

Edit Your Klaviyo Sign-up Form

NOTE: The assumption of this SOP is that you have integrated Klaviyo with Shopify and created a sign-up already

  1. Log into your Klaviyo account. Click Sign-up forms on the sidebar.

  1. Hover your mouse to the sign-up form you wish to edit and click Edit Form.

  1. Click Targeting & Behavior.

  1. Click Show based on rules. Next, click the button and change to your desired time delay in seconds. Lastly, click Publish.

Conclusion

Congratulations! You now know how to delay showing a pop-screen on your e-commerce site.

Execution Checklist:

  • A time delay in showing your popup enriches a customer’s user experience because you give them to familiarize themselves with your page.

  • Pop-ups can be intrusive and distracting, thus you should allow your customers to soak in the experience of visually inspecting your page.

  • To set a time delay to your popup, you should have integrated Klaviyo and Shopify first. Moreover, you should have created a Klaviyo sign-up first.