Google Ads
Search, Performance Max, YouTube, and conversion tracking. But remember: ads send the traffic — your product page is where the money leaks. Get the clicks here, then plug the leak.
- SOP 1Setting Up a Google Search Campaign
To walk you through on how to set up your Google Search ad campaign.
- SOP 2Setting Up a Google Performance Max Campaign for Improved ROI
To walk you through how to set up your Google Performance Max campaign.
- SOP 3How to Set Up a Youtube In-Stream Ads Campaign for Improved Reach, Engagement, and Conversions
To provide you with a step-by-step guide on how to set up your YouTube In-Stream ads Campaign.
- SOP 4Setting Up a YouTube Shorts Campaign for Improved Brand Awareness and Engagement
To provide you with a step-by-step guide on how to launch your ads campaign through YouTube Shorts.
- SOP 5A Guide to Conducting Keyword Research for a Google Search Campaign
Walk you through how to do Keyword research in preparation for your Google Search ad campaign.
- SOP 6Setting Up Google Ads Conversion Tracking Using GTM
To provide you with a step-by-step guide on how to set up your Google Ads Conversion Tracking using Google Tag Manager (GTM).
- SOP 7A Guide to Advertising on Google Maps for Improved Local Visibility
To guide you through the step-by-step process of setting up your Google Map ads.
- SOP 8A Guide to Setting Up a Google Shopping Campaign
To provide you with a step by step guide in setting up your Google Shopping Campaign.
- SOP 9Setting Up a Lookalike Audience on the Ad Campaign to Reach New Audiences
Provide you with a step-by-step guide on setting up a lookalike audience for your ad campaign.
- SOP 10A Guide to Analyzing Your Competitor's Google Ads Strategy
To give you a step-by-step guide on how to analyze your competitor’s Google Ads strategy.
- SOP 11Setting Up an Abandoned-Cart Campaign on Google Display Network to Recover Lost Sales
Walk you through the process of setting up your Abandoned Cart Campaign on Google Display Network.
- SOP 12Managing User Access on Google Ads for Improved Collaboration, Security, and Efficiency
Walk you through managing your Google Ads platform, including adding, removing, and maintaining your users.
- SOP 13Using Google Optimize to Set Up A/B Tests
To walk you through setting up your A/B Tests using Google Optimize
- SOP 14Linking a Google Ads Account to Google Analytics
To assist you in doing the process of linking a Google Ads account to Google Analytics.
- SOP 15Setting Up Remarketing Audience in Google Ads
To set up a remarketing audience in Google Ads manager for retargeting campaigns.
- SOP 16Configuring Your Billing on Google Ads
To walk you through setting up your billing in Google Ads.
- SOP 17Creating an Account Structure for Google Ads Campaigns
To formulate a structure for your Google Ads Search campaigns.
- SOP 18Guidelines for Designing Google Display Ads
To provide you with guidelines in designing Google Display Ads for your own business or your clients’ businesses.
- SOP 19Steps for Onboarding a Client for Google Ads
To successfully onboard a client in Google Ads by adding them to the account and preparing the Google Ads account setup.
- SOP 20Finalizing a Bid Strategy for Google Ads Campaigns
To determine the most suitable bidding strategy for your Google Ad campaigns.
- SOP 21Establishing Naming Conventions for Google Ad Campaigns
To follow correct naming conventions when setting up Google Ads search campaigns.
- SOP 22A Guide to Setting Up a Google Dynamic Search Ads Campaign
To be able to create a Google Dynamic Search ad campaign for your website or online shop.
- SOP 23Best Practices for Creating a Google Ad Campaign Strategy Proposal for a Client
To guide you in creating a Google Ad campaign strategy proposal that you can use in pitching your clients.
- SOP 24A Guide to Writing an Effective Google Ads Copy
Create efficient ad copies for your website or online shop’s Google ad campaigns.
- SOP 25Setting Up a Google Brand Awareness Campaign
To launch a Google brand awareness campaign for your website or online shop.