Setting Up a Lookalike Audience on the Ad Campaign to Reach New Audiences

Aim: Provide you with a step-by-step guide on setting up a lookalike audience for your ad campaign.

Optimal Outcome: In setting up a lookalike audience, you’ll be able to

What do you need to start:

• Admin access to the Facebook page or Facebook Pixel

• An existing source audience that contains at least 100 people from a single country

Why is this SOP Important: With Facebook Lookalike audience, you can reach new potential customers who are similar to your existing audience which will increase your reach and improve the effectiveness of your ad campaigns.

When and Where to execute: Facebook Page or Facebook Ads Manager

Who Should Be Doing This: Developer or Administrator

What is the Facebook lookalike audience?

The Facebook Lookalike Audience is a feature in Facebook Ads that allows advertisers to target people similar to those in their existing audience. Facebook uses data on users’ behaviors and demographics to identify patterns and then finding more users who match those patterns and are likely to be interested in the advertiser’s product or service.

Execution

1. Log in to your Facebook Ads Manager.

2. Click the three horizontal bars at the top left corner and click Audiences.

3. Click Create Audience, and select Lookalike Audience from the drop down.

4. Choose an audience source.

5. You also have the option to Create a new source to customize your audience’s parameters.

6. Select the product set from your catalog then choose the location where you want to find a similar set of people.

7. Next, choose your desired audience size by adjusting the slide.

8. Once you’re good with your settings, click Create Audience.

Conclusion

That’s it! It might take 6 to 24 hours for your lookalike audience to take effect. Your lookalike audience will update every 3 to 7 days as long as you’re actively using it as a target for your ads.

1. Setting up Facebook Lookalike Audience allows you to expand your reach by targeting people who are similar to your existing audience.

2. Facebook’s algorithms are able to identify the characteristics and interests of the existing audience and use that information to find new people who are similar.

3. Lookalike Audiences can help improve the return on investment by reducing costs associated with your ad campaign as fewer impressions are wasted on people who are unlikely to be interested in your product or service.