AI Commerce
60% Higher conversion on AI-referred retail visits vs non-AI visits (Adobe, July 2026)
Agentic commerce means an AI agent finds, compares and increasingly buys products for a shopper. Here's what that means for your store, in plain English, and why the fight just moved to your product data.
Ishan Soni
Oct 13, 2026 · 8 min read
AI Commerce
260+ tools Claude can call in Klaviyo's MCP server
MCP lets Claude read your Shopify store and your Klaviyo account and act inside both. Here's which server does what, what each one is blocked from doing, and the read-only setup I'd start with.
Ishan Soni
Oct 12, 2026 · 9 min read
AI Commerce
97% of llms.txt files got zero requests in May 2026 (Ahrefs, 38,000 domains)
Apps sell llms.txt as the fix for AI visibility. Shopify already gives you one for free, and no major assistant has said it reads it. Here's where the effort should go instead.
Ishan Soni
Oct 9, 2026 · 8 min read
AI Commerce
0 lines of protocol code a typical Shopify store has to write to sell through either one
ACP and UCP are the two standards AI agents use to browse and buy. If you're on Shopify, the platform already speaks both. Your job is the product data and the page they hand the buyer to.
Ishan Soni
Oct 5, 2026 · 8 min read
AI Commerce
5,000+ Merchants Perplexity said shoppers could buy from through PayPal
Perplexity shopping finds products through its crawler, its Merchant Program, PayPal's catalog sync and Shopify's data feed. Get listed through the right door, then make sure the page it sends people to can close.
Ishan Soni
Oct 5, 2026 · 8 min read
AI Commerce
50% of relevant AI Mode recommendations used lululemon's conversational attributes in Google's test
Google AI Mode shopping picks products from the Shopping Graph, and the Shopping Graph reads your product data before it reads your bid. Here's what Google says it uses, the six new attributes, and the page that still has to close the sale.
Ishan Soni
Oct 3, 2026 · 8 min read
AI Commerce
6 months From Instant Checkout launch to OpenAI handing checkout back to merchants
OpenAI switched off buying inside ChatGPT six months after launch. A ChatGPT shopper who picks your product now lands on your own checkout, which means the page you own is still the thing that gets paid.
Ishan Soni
Oct 2, 2026 · 8 min read
AI Commerce
5 listing quality signals Shopify shows for every product in Sales channels > Agentic
Shopify already switched agentic storefronts on for you. Switched on and set up are two different stores. Here are the settings to check, the direct checkout tradeoff nobody mentions, and the 5 signals that decide if an agent picks you.
Ishan Soni
Sep 30, 2026 · 9 min read
AI Commerce
88% of ChatGPT product offers pulled from web product pages (June 2026 study)
Half the guides on this question still tell you to switch on a checkout OpenAI is walking away from. Here's what ChatGPT actually weighs when it picks products, and the four places you can move it.
Ishan Soni
Sep 29, 2026 · 9 min read
AI Commerce
4.1x Revenue per visitor gap between feature copy and clarity copy
Shopify Magic writes clean sentences fast. It doesn't convert. Here are 4 alternatives, and the number that shows why it matters.
Ishan Soni
May 27, 2026 · 7 min read
AI Commerce
6.5x Lift from full page rebuild vs description alone
Most AI description generators give you better-sounding bullets that still don't convert. Here's why, and what actually moves the revenue-per-visitor number on Shopify.
Ishan Soni
May 21, 2026 · 7 min read
AI Commerce
6.5x revenue per visitor lift, what the right tool delivers
Most AI product page tools just rephrase your bullets. Here's the one difference that separates tools that convert from tools that just fill a subscription line.
Ishan Soni
Apr 26, 2026 · 7 min read