Listing, review, and flywheel playbooks for Amazon sellers.
A brand-new listing with zero reviews walks into the most crowded auction of the year. Here's the Q4 soft launch that buys you reviews and data cheaply, and saves the big ad push for January.
Amazon now judges stock one variant at a time. One size running thin can trigger the low inventory level fee even when the listing looks healthy. Here's the restock math that stops it before peak.
A Lightning Deal, a coupon and a Prime Exclusive Discount at the same 20% off net three different numbers per unit once the $100 fee, the $5 fee and the October 15 peak fulfillment fees land. Here's the per-unit math, with a $9,500 crossover line.
Amazon MCF lets your Shopify orders ship from the FBA inventory you already have. In 2026 the fees went up, a 3.5% surcharge landed on top, and peak fees start October 15. Here's the math that decides if it still pays.
The Prime badge on your own store costs a 3% service fee plus Amazon fulfillment from $5.60 a unit. Here's what you get for it, what Amazon's 16% lift claim really measures, and when the badge is worth renting.
TikTok Shop's referral fee looks like half of Amazon's. Add a creator commission and a $50 order can cost you more than FBA. Here's the fee math, and why the smart play is using TikTok to fill Amazon and Shopify.
Your Black Friday inventory has to be inside Amazon by October 14, 21 or 28, depending on how you ship. Here's every Q4 2026 date that's still live, the ones you already missed, and the backward plan that gets units on the shelf in time.
Amazon raised fulfillment costs three times in 2026: $0.08 in January, a 3.5% surcharge in April, and $0.32 peak fees from October 15 with the surcharge on top. Here's what the stack does to one unit, and the repricing math.
Rufus got renamed on May 13, 2026. Most of the Rufus advice you saved still works, because the part that picks products carried over. Here's which tips to keep, which to fix, and which to throw out.
Rufus is gone. Amazon's AI now sits in the main search bar as Alexa for Shopping, and it answers shoppers from your listing. If your listing can't answer the question, somebody else's will.
Feature-first bullets describe the product. Objection-first bullets answer the buyer. Here's the pattern we keep seeing in Amazon listing audits, and how to rewrite yours.
47 Amazon FBA listing audits across 9 categories revealed the same pattern: the sellers losing the most money had the best star ratings. Here's what the audit finds, and what it fixes.
Your Amazon listing gets thousands of sessions a month. But if your conversion rate is under 12%, you're leaving half your revenue on the table. Here's the two-number fix.
In the Amazon listings we audit, the same flaw keeps showing up across categories, and it's silently killing revenue on every search click.
