Amazon
127 Amazon listings analyzed
We classified and compared 127 Amazon FBA listings across 9 categories by bullet point type, feature-first vs. objection-first. The conversion rate gap was consistent, measurable, and larger than expected.
Ishan Soni
Jun 4, 2026 · 18 min read
Amazon
47 FBA listings audited
47 Amazon FBA listing audits across 9 categories revealed the same pattern: the sellers losing the most money had the best star ratings. Here's what the audit finds, and what it fixes.
Ishan Soni
Jun 4, 2026 · 7 min read
Amazon
3.1x Revenue Per Session Lift
Your Amazon listing gets thousands of sessions a month. But if your conversion rate is under 12%, you're leaving half your revenue on the table. Here's the two-number fix.
Ishan Soni
May 26, 2026 · 8 min read
Amazon
80% Listings with the same fatal flaw
We audited 50 Amazon listings across 12 categories. The same flaw showed up in 80% of them, and it's silently killing revenue on every search click.
Ishan Soni
Apr 22, 2026 · 8 min read