Real rebuilds, real numbers, real dollars moved.
Three rebuilt product pages, the same traffic, and conversion rates that went from 1.0% to 4.3%, 4.4% and 4.3%. Here's what we measured, how we measured it, and the first-week number we refused to report.
A brand-new product with zero sales history reached $50K a month in 6 months. The page sold $210.86 orders and kept $134.28 per sale after ads and inventory. Here's every line.
A $29.95 rodent repellent kept $7.73 per sale on Amazon. On Shopify the same product kept $78.87 per sale, after ads and inventory, because the order grew to $177.75.
An animal repellent kept $3.83 per sale on Amazon. On Shopify it kept $48.27, after paying for ads and inventory. The order size did most of the work.
The adjustable pillows page had the best conversion rate of the three bedding products we rebuilt, 4.4%. It still finished last, because the order only grew from $125 to $152. Here's why some products bundle better than others.
Same store, same 4.3% conversion rate as its sister product. The cooling sheets still earned $1.42 more per visitor. Here's the lever that did it, with every input shown.
One sheet set. Same traffic. Conversion rate 1.0% to 4.3%, average order value $125 to $221, revenue per visitor $1.25 to $9.50. Here's the math, and what a rebuilt page changes.
25 public ecommerce benchmarks for 2026, from conversion rate to repeat rate, each one linked to the report it came from. Plus the one number no benchmark can hand you.
Nearly half of TikTok trends are gone within five days. Here's the 90-day tracking study that tells you which viral products fade, which ones hold, and what to do with your page either way.
The 4 product page variables we keep seeing separate strong Shopify home goods stores from stuck ones: headline, photography, bundle position, and proof. Plus the math on why they compound.
The 8 product page leaks we keep finding when we audit Shopify skincare stores, and what the top-performing pages do differently. Score your own store against them.
Amazon converts at 12%. Shopify converts at 1.4%. So why can the best Shopify stores earn more per visitor than Amazon? Here's the math, platform by platform.
What's a good average order value for a Shopify DTC brand in 2026? We break down benchmarks by category, the math that ties average order value to revenue per visitor, and the levers that move the number.
What's a good Shopify conversion rate? The answer depends on your category, your traffic source, and your price point. Here's the breakdown, by niche, with the math.
The same 8 problems keep showing up in the Shopify product pages we audit, across niches and revenue levels, and most founders have no idea they're there.
A DTC skincare founder was clearing $60K a month and thought the business was working. The profit audit revealed a $4,200 monthly leak hiding in plain sight.
Same traffic. Same product. 6.5x more revenue. We rebuilt their entire product page architecture around one metric and it changed the trajectory of the business. Here's the exact playbook.
