A Guide to Setting Up Shoppable Instagram Feed

Aim: To walk you through setting up a shoppable Instagram feed by tagging a product in Instagram posts and stories and linking a website to your Instagram account.

Optimal Outcome: To be able to add products for your Instagram Shop that your customers would be able to view and see after you present your marketing strategies for your Instagram shop profile.

What do you need to start: To follow this SOP, you need to have a professional account in Instagram, your store’s website, and the physical products for the incoming orders of your Instagram store.

Why is this SOP Important: Setting up a shoppable Instagram feed allows you to post details and reviews about your items without limitations because it is a publicly available platform for businesses. In addition, Instagram also makes connecting your store to your Instagram account easier by indicating integrations for different website builders available online. By putting product tags on your posts and stories, your followers are one step away from ordering in your Instagram.

When and Where to execute: This SOP is done when you need to promote your products or services to the Instagram feed of other people on the internet and when you want to extend your shop variety.

Who Should Be Doing This: The person–in-charge for marketing should do this especially during marketing campaigns and events of the business.

Instagram Shopping

Instagram Shopping is a feature that makes it possible for eCommerce companies to create a shareable digital catalog of their products directly on Instagram.

Customers may shop directly from your Instagram profile via an Instagram Shop, which is a brand's customisable online storefront. Users can search or explore all of the seller's products on this landing page.

Execution

Resources/Tools & Set up

• Instagram professional account

• Shopify website

• Physical products

Creating an Instagram Shop

Go to Instagram and log in your professional account. After logging in, click the three-line button on the upper left corner. After clicking the three-line button, you will see these options. click "Settings". You can modify the Creator settings by clicking "Creator". NOTE: You can only see this setting if your account is in professional mode, so change it first before doing this process. Activation of professional mode is Settings > Account > Turn on professional mode. Scrolling down, you will see the "Set Up Instagram Shopping" in blue font. Click it to open your Instagram shop. You will be redirected to another page to set up your Instagram shop. To open an Instagram shop, click the "Get Started" button. Signing up for Instagram shopping requires connecting your Facebook account. Click the "Connect Facebook Account" button to automatically connect your account if it is binded to Facebook. After connecting your Facebook account to Instagram, you will be asked whether or not you want to set up your Accounts Center. Although not necessary in creating your Instagram shop, you might want to click "Finish Setting Up" so you won't have to edit it out later. A catalog is where your products from Instagram will come from. For instance, if you have a store website from Shopify, you would click it in this process to connect it to your Instagram store. Lastly, you would want to review the shop details that you have included. These details will be subjected to review before launch, so click "Submit for Review".

• Connecting a Catalog to your Instagram Shop

1. If you have a Shopify store that you want to connect to your Instagram shop, you can log in to your Shopify account and click "Sales channels".

2. A sales channel search bar will appear, and a suggestion for search will also appear. Click the "Search for "Instagram" in the Shopify App Store".

3. After searching for Instagram in the Shopify App Store, these options will appear in the selection. Click the "Facebook & Instagram" application.

4. After clicking the app, you will be redirected to the information about it. Facebook & Instagram apps in Shopify App Store are used to bring your products to these social media platforms. To add this to your Shopify store, click the "Add app" button.

5. Take note that this app requires the access and ability to edit the customer and store information, so you need to review and agree with the developer's privacy policy. Click "Add sales channel" after reviewing.

6. After installing the sales channel, you can now sell your products on Instagram. To do this, click "Start setup" under Instagram Shopping.

7. Some of the key requirements in setting up Instagram Shopping are establishing a Facebook account, admin permission to these accounts, and an Instagram professional account. If you have read and understand this, click the " I understand" button.

8. Lastly, connect necessary accounts to this app so that you can add your products to your Instagram shop. Some of these are the Facebook account, Business Manager, Facebook Page, and Instagram professional account. Click the "Finish setup" button to finish the process.

Adding Products to Your Instagram Shop

After your Instagram shop is approved, you can now create posts and stories for your business. Click the "View Shop" button to add your products. Since you just created your Instagram shop, you still do not have a product listed in your shop. Click "Add Product" to add your products. To add products, click the "Add" button beside each product registered on your website. You can select which among the products you would only want to sell on Instagram, or you can sell all. After adding every product, you can click "Done" to finish adding products. After adding products, this will be the customers' perspective when they view your shop. You can sort this out depending on how you want.

Adding Product Tags to Instagram Posts & Stories

To add a post in Instagram, click the + button beside the Instagram Shop's name. Click "Post". To tag a product in the post, click "Tag Products". Click the indicated product in the post. After adding and tagging the product in the picture in your post, click Done. NOTE: You can drag the tag wherever you want to place it in the picture. After finalizing your post details, such as tagging people and adding location, you can now click "Share" to share it to your customers in Instagram. To tag a product in your Instagram story, click the sticker icon located second to the upper right corner of the screen. Click the sticker with the Product label on it. Search for the product that you want to include in the Instagram story. After clicking the product, you can now save it by clicking “Save”. Aside from tagging the product using the sticker feature on Instagram, you can also include the product in the swipe up feature by clicking the link button. Click the + Product. Click Done after choosing the product that you want to link to the Instagram story.

Conclusion

You’re done! Make sure to keep in mind that setting up a shoppable Instagram feed benefits your business by promoting your brand’s recognition and retaining customers. Also, this is a good way to tell your existing customers if you have upcoming events or sales that would boost your

• To make a shoppable Instagram account, you need to have a website, Instagram professional account, and the physical products for your store.

• You need to set up your products and incorporate your website to your Instagram account first. After that, it would be easy to add your products to your Instagram posts and stories.

• Shopify is the website builder illustrated in this SOP, but there are other existing sites that can be linked to your Instagram store such as BigCommerce, Magento, and WooCommerce.

• Instagram Shop is utilized for free, but there are some requirements that should be established in your business to create it. After submitting Instagram Shop for review, they will test and verify your account if it is fit to have a shop.