Do Keyword Research in Shopify

Aim: This process aims to implement keyword research in Shopify as part of search engine optimization (SEO) and digital marketing

Optimal Outcome: The main outcome of this process is to identify the most relevant and popular keywords that potential customers are using to search for products or services.

What do you need to start: You must have a Shopify account to begin this procedure.

Why is this SOP Important: This procedure is important to improve the chances of ranking higher in search engine results, which can drive more organic traffic to the site and increase sales and revenue.

When and Where to execute: Keyword research should be implemented in Shopify as early as possible in the store's development process. Ideally, it should be done before you start creating your product pages and other content, as it can inform your content strategy and help you to optimize your site's structure and navigation. More so, keyword research should be an ongoing process that you revisit regularly to stay up-to-date with changes in search behavior and trends.

Who Should Be Doing This: This depends on the size and structure of your business. If you have a dedicated marketing team or SEO specialist, they may be responsible for conducting keyword research and optimizing your site's content and structure. If you are a small business owner or solopreneur, you may need to do it yourself or hire a freelancer or agency to help you with it

What is Keyword Research?

Keyword research is the process of identifying the keywords and phrases that people use to search for information, products, or services online. It is a crucial part of search engine optimization (SEO) and digital marketing, as it helps you to optimize your content, website, and online presence to improve your visibility in search engine results pages (SERPs) and attract more targeted traffic to your site.

In the context of Shopify, keyword research can help you to identify the most relevant and popular keywords that your potential customers are using to search for products or services like yours. By optimizing your Shopify store with these keywords, you can improve your chances of ranking higher in search engine results, which can drive more organic traffic to your site and increase your sales and revenue.

Execution

How to research keywords

In six simple steps, you can do effective SEO Keyword Research for your Shopify store:

1. Get a spreadsheet.

2. Analyze your own business.

It's time to examine your store once you've completed your spreadsheet. Several programs, such as SEMRush, can perform a simple version of this in seconds by just entering your website and a few rivals. Within 30 seconds, you'll be shown a list of all the terms that your rivals rank.

• Log in to SEMRush.

• Select Organic Research.

• Enter your site URL & your country. Click Search.

• Scroll down to Top Organic Keywords. Click View All.

• Export as Excel.

• Open the Excel file and copy the first 6 columns into your spreadsheet (Keyword, Position, Previous position, Search Volume, Keyword Difficulty & CPC).

• Paste into the Ranking Keywords tab in your spreadsheet.

3. Assess Your Competitors. You must obtain all of the keywords that you share with them as well as their unique keywords.

• Log in to SEMRush.

• Select Keyword Gap.

• Enter your URL and your competitors' URLs.

• Select Organic Keywords.

• Click Compare.

• Scroll down the page and select Shared.

• Export as an excel.

• Open the Excel file and copy the information.

• Paste into the Gap Analysis tab in your spreadsheet. Shared keywords allow you to see strengths and weaknesses in your store’s keywords rankings compared to your competitors.

4. Congratulations. You have successfully identified key word researches of your store and your competitors. You may look at other keywords for which you want to rank and create a content plan for your Shopify. It is time to put your keyword research to use after it's finished. This can help you improve your title tag and meta description tag.

Note that you may create a link structure to further your keyword research. Look at the example shown below:

Conclusion

You’re done! Keep in mind that keyword research can help you to identify the most relevant and popular keywords that your potential customers are using to search for products or services like yours. Some of the benefits of conducting keyword research for your Shopify store include:

1. Improved visibility: By targeting the right keywords, you can improve your chances of ranking higher in search engine results and increase your visibility to potential customers.

2. Increased traffic: By optimizing your Shopify store for relevant keywords, you can attract more targeted traffic to your site and improve your chances of converting visitors into customers.

3. Better user experience: By using relevant keywords in your content and product descriptions, you can provide a better user experience for your visitors and help them find what they are looking for more easily.

4. Competitive advantage: By identifying and targeting keywords that your competitors may have overlooked, you can gain a competitive advantage and attract customers who may have otherwise gone to your competitors.