Shoplift vs Intelligems: Which Shopify Testing App Fits You
Shoplift tests how your pages look. Intelligems tests what you charge. Pick the wrong one and you'll spend months running great tests on the wrong question.
Which question do you want answered first: "does this page sell better?" or "should this product cost more?"
That's the whole Shoplift vs Intelligems decision. Shoplift is built to test how your store looks: templates, themes, landing pages, collections and navigation. Intelligems is built to test what you charge: prices, discounts, shipping rates, bundles and offers, with profit reported per visitor. Both can cross into the other's lane a little. Neither does the other's job as well.
So my verdict is simple to state. If your next test is a new product page layout, buy Shoplift. If your next test is a price, a free shipping threshold or an offer, buy Intelligems. If you can't say which test comes first, don't buy either yet.
Every price and feature below comes from each vendor's Shopify App Store listing, pricing page or help docs, checked on September 30, 2026. Prices move. Check again before you pay.
What is the real difference between Shoplift and Intelligems?
Here's the thing. Most comparison posts line the two apps up feature by feature, and they look close. Both run A/B tests. Both use Bayesian stats. Both have a 14-day trial. Both now pitch AI.
But they were built from opposite ends of the store.
Shoplift starts at the theme. Its App Store listing leads with template, theme and URL tests, mobile vs desktop splits and a one-click "Apply Winner" button. You build the variant in Shopify's own theme editor, so a designer or a founder can ship a test without a developer.
Intelligems starts at the money. Its App Store listing sells modules: Smart Content for page tests, Smart Merchandise for discounts, upsells, quantity breaks and bundles, and Smart Shipping for free shipping thresholds and rate tests. Price testing sits in its own Smart Pricing module on the Intelligems pricing page.
Shoplift asks "which page sells better?" Intelligems asks "which deal makes more money?" Those are two different businesses.
That's why I don't treat this as a winner-take-all fight. It's a sequencing question.
How do Shoplift and Intelligems compare side by side?
| Shoplift | Intelligems | |
|---|---|---|
| Built for | Page, template and theme tests | Price, shipping, discount and offer tests |
| Entry plan (App Store, Sep 30, 2026) | Core $99/mo: template, theme and URL tests | Smart Content $69/mo: landing page, theme and content tests |
| Price testing | Advanced plan, listed at $399/mo | Smart Pricing module; excluded from the free trial |
| Shipping and discount tests | Not listed | Smart Shipping and Smart Merchandise, $112.10/mo each |
| Top listed plan | Pro $999/mo with a dedicated success manager | Unlimited $349/mo: features from every plan, unlimited tests |
| What the bill scales with | Monthly unique visitors | Monthly orders |
| Stats | Bayesian "Probability to Win" that must hold for multiple days | Bayesian with Monte Carlo simulation, "probability to beat control" |
| Minimum sample (vendor guidance) | About 10,000 visitors per variant and 14 days | 300+ orders per test group and 7+ days |
| Checkout testing | Not supported, per its FAQ | Checkout and post-purchase module |
| AI feature | Lift Assist suggests theme sections and builds the variant | AI content editing and AI analytics summaries |
| Rating | 4.9 stars, 134 reviews | 4.8 stars, 197 reviews |
| Free trial | 14 days | 14 days (Smart Pricing excluded) |
One flag on the money. Both vendors show different numbers in different places. Shoplift's own pricing page starts Core at $74 a month billed annually for stores up to 50,000 visitors. Intelligems' pricing page notes its smallest tier allows 1 price test per month with a 3-month minimum. Read the band that fits your store, not the headline.
When is Shoplift the right pick?
When the page is the problem. And on most stores I look at, it is.
Shoplift is fastest when you want to test a new product page against the old one, a different hero section, a shorter collection page, or a whole new theme before you switch. Its results docs say Probability to Win "has to hold at or above a level for multiple days" before Shoplift calls a stage. That's a brake on the impatient founder who checks the dashboard every morning. I've been that founder.
The AI piece is real but narrow. Lift Assist recommends theme sections, then duplicates your template and drops the section into the copy, styled to your brand. Useful for ideas like adding a comparison block. It won't write the argument your page is missing.
Where it falls short:
- No checkout tests. Its FAQ says it "does not currently support testing Shopify's checkout pages directly."
- Price tests cost more. They live on Advanced, four times the Core price on the App Store listing.
- It needs traffic. The same FAQ says most tests need about 10,000 visitors per variant and 14 days. It also reports roughly a 2-point drop in Google's page speed score and ships an anti-flicker system.
When is Intelligems the right pick?
When you already trust the page and the open question is money.
Price, shipping and offers are where Intelligems goes deep. On a price test, its price testing FAQ explains that it sets the highest test price in Shopify, then uses a Shopify cart pricing function to show lower prices to the other groups. That stops a shopper from seeing one price in Google Shopping and a higher one on your site. Subscription products with selling plans get duplicate products instead. If the question on your desk is how deep to go for Black Friday, run the margin math in the Black Friday discount percentage breakdown before you set up the groups.
The best part is the scoreboard. Intelligems reports profit per visitor, not just conversion rate. And that matters more on a price test than anywhere else, because a higher price almost always lowers conversion rate. A tool that only watches conversion will call your best price a loser.
Watch what happens on a hypothetical store. 30,000 visitors a month, a 2.0% conversion rate, a $60 average order value and $20 of product cost per order. That's $1.20 revenue per visitor, 600 orders, $36,000 in revenue and $24,000 in gross profit.
- Price test: raise the price to $66 and conversion slips to 1.9%. That's 570 orders, $37,620 in revenue, $1.25 per visitor, and $26,220 in gross profit (570 x $46).
- Page test: keep $60, rebuild the page, and conversion climbs to 2.3%. That's 690 orders, $41,400 in revenue, $1.38 per visitor, and $27,600 in gross profit (690 x $40).
Control: 2.0% x $60. Price test: 1.9% x $66. Page test: 2.3% x $60. $20 product cost per order.
Both tests win. But a conversion-only dashboard would have flagged the price test as a loser (2.0% down to 1.9%) while it made $2,220 more a month. That's the bug Intelligems was built to catch.
A higher price that lowers your conversion rate can still be your best test of the year. You only see it if the app counts profit.
Where it falls short:
- It's order hungry. Intelligems' significance docs recommend 300+ orders per test group and 7+ days. Our hypothetical store, split 50/50, gets about 300 orders per group in a full month. Barely enough for one clean two-way test.
- Price testing is gated. It's left out of the free trial, and the smallest tier allows 1 price test per month.
- Bundles and price tests collide. Shopify allows only one cart pricing function per line item, and bundle apps use the same slot, so a bundle product and a price test can't share it.
Should you run both Shopify theme testing and price testing?
Eventually, maybe. Not on day one.
Here's my order of operations, and I'll admit it's biased by what I've seen move the needle. Fix the page first. Then test the price on a page that can actually defend it.
A weak page can't hold a higher price. Send buyers to a spec sheet at $66 and they'll bounce to the cheaper tab. Send them to a page that answers why this one is worth more, and the same $66 suddenly looks fair. That's why the price anchoring work belongs on the page before the price test goes live.
Look at what happened on one of our client products. Real client numbers, not typical results, and not a promise of what your store will do: the Copper Bamboo Sheets page went from a 1.0% conversion rate at a $125 average order value, $1.25 revenue per visitor, to 4.3% at $221, or $9.50 per visitor. On 10,000 visitors that's $12,500 against $95,000. The full case study numbers are on our results page.
Notice both numbers moved. More people bought, and they spent more. A page-only lens misses the order value half. A price-only lens misses the conversion half. That's why I judge every test on revenue per visitor instead of conversion rate, whichever app runs it.
If you do run both, keep them apart. A layout test in Shoplift on your collection pages and a free shipping threshold test in Intelligems can live side by side. Two tests changing the same product page for the same visitors can't. You won't know which one moved the number.
Which one should you choose in the Shoplift vs Intelligems decision?
Answer these 3 questions and the choice makes itself.
- What's your first test? Layout, hero, theme or landing page: Shoplift. Price, shipping, discount or bundle: Intelligems.
- How much traffic and how many orders? Under about 20,000 monthly visitors on the page you want to test, or under 600 orders a month, both apps will crawl. Start with a stronger page, not a testing app.
- What does your bill scale with? Shoplift charges by visitors, Intelligems by orders. High traffic with a low conversion rate leans cheaper on Intelligems. A tight, high-converting store leans cheaper on Shoplift.
Still torn? Read our ranking of the best Shopify AB testing apps, which scores both on peeking guards and currency handling, and the store owner's guide to ecommerce A/B testing for sample sizes. If you've never run a clean test, start with how to A/B test a Shopify product page.
Plug in your own traffic. If the gap between today and the target is small, no app will find it fast. Then use the checklist below before you pay for either one.
What to do next
Open your Shopify admin and write down the single test you'd run tomorrow if both apps were free. If it changes how the page looks, start a Shoplift trial. If it changes what the buyer pays, start an Intelligems trial. If you can't name the test, that's your answer: the page needs work before any app can help.
Book Your Profit Audit
Shoplift and Intelligems can only pick between the ideas you feed them, and most stores are testing small tweaks on a page that can't defend its price. Book a profit audit and we'll show you where your revenue per visitor is leaking, then how to rebuild a high-converting product sales page in less than 15 minutes.
Or go here to check it out → revenueflows.ai
P.S. Test the page before the price. A price test on a weak page measures how weak the page is.
Frequently asked questions
What is the difference between Shoplift and Intelligems?
Shoplift tests how your store looks: templates, themes, URLs and page layouts, with price testing on its Advanced plan. Intelligems tests what you charge: prices, discounts, shipping rates, bundles and offers, and reports the profit impact of each test group.
Can Shoplift do price testing?
Yes, on the Advanced plan and above. The Shopify App Store lists Advanced at $399 a month. Shoplift's Core plan at $99 a month covers template, theme and URL tests only.
Is Intelligems worth it for a small Shopify store?
Only if you have the orders to read a result. Intelligems recommends 300 or more orders per test group and at least 7 days, so a store doing 400 orders a month will wait a long time for a clean two-way price test.
Can I run Shoplift and Intelligems at the same time?
You can, as long as the two tests don't touch the same page and audience at once. Run a layout test in one app and a shipping threshold test in the other, never two tests that change the same product page for the same visitors.
Does Shoplift test the Shopify checkout?
No. Shoplift's own FAQ says it does not currently support testing Shopify's checkout pages directly. Intelligems sells a checkout and post-purchase module for that.