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Free AI Tool · 60 Seconds

Video Ads Lose Half Their Viewers in the First 3 Seconds. Find Out if Yours Survives.

Sponsored Brands Video is one of the highest-return ad types on Amazon, but only when the creative is built right. Describe your video and get a score out of 100 across hook, problem, proof, and CTA, plus the beat-by-beat fixes and hook variants to test.

Sponsored Brands Video Grader

Hook · problem · proof · CTA end card · variant test plan

3 free runs per day. Your description is processed once and never shared.
Grading your creative

The first 3 seconds decide the other 27

Video ads on Amazon run muted, on a phone, mid-scroll. If the first 3 seconds do not show the product solving the problem, the viewer is gone before your brand intro finishes animating. The winning structure is boring in its consistency: a wordless visual hook, a named pain, a demonstration that shows rather than tells, and an end card that also works as a still because Amazon often freezes the last frame.

Most underperforming SBV ads break the same rules. They open with a logo, pack cards with full sentences no thumb can read, and describe the product instead of showing it work. This grader checks your creative against all four beats and hands you the specific fix for each.

How it works

1. Describe the beats

Walk through the video shot by shot: hook, problem, proof, on-screen text, and end card.

2. Five scores, one verdict

Hook, problem, proof, on-screen text, and CTA end card, each graded out of 20.

3. Fixes and variants

The specific change per beat, plus hook variants to test and the cut criteria for each.

The four beats

Beat
What it must do
Hook, 0 to 3 seconds
Show the product solving the problem instantly. Visual, wordless, undeniable.
Problem, 3 to 8 seconds
Name the pain the buyer feels. Concrete and specific, not vague benefit talk.
Proof, 8 to 22 seconds
Demonstrate the product doing the job. Quick cuts, short on-screen text.
CTA end card, 22 to 30 seconds
Logo, product, one short line, and a frame that works as a still fallback.

Who gets the most out of this

Brands with an SBV ad running that underperforms and nobody knows why
Sellers about to brief a video shoot who want the structure right before spending
Teams running one video creative and learning nothing about what worked
Anyone whose video opens with a logo instead of the product doing its job

Questions sellers ask us

Your description is sent to our server, processed once by the AI to generate the grade, and not shared with anyone. We keep your email and a short usage summary so we can send you the results. Your creative notes are not resold, published, or used to train anything.

The score grades the structure you describe against known SBV principles, not the finished footage. It cannot judge production quality, color, or sound, and those matter. Describe the shots, timing, on-screen text, and end card clearly, then treat the score as a script and structure diagnosis you confirm against your own click-through data.

Walk through the video beat by beat: what the first 3 seconds show, the problem you name, the demonstration in the middle, the on-screen text on each card, and the end card. The more shot-by-shot you get, the sharper the grade and the fixes.

It grades what you have and hands back specific improvements and hook variants to test, not a full production script. Use it to fix an underperforming SBV or to pressure-test a concept before you shoot.

A great ad earns the click. The page has to earn the sale.

A high-scoring video pulls the click, but the product page decides whether that click becomes a buyer. Our free Profit Audit shows you, in dollars, what your page gives away per thousand visitors and exactly how to fix it, so the traffic your video wins does not walk.

Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.

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