Most listings do one job and quietly bomb the other. Paste your title, bullets, and description. Get a score out of 100 across five dimensions and the top five rewrites, with before and after examples you can use today.
Score /100 · five dimensions · top 5 rewrites · Rufus readiness
A listing has two jobs that pull against each other. It must rank, which wants keywords in the right places. And it must convert, which wants persuasion a human actually feels. Sellers usually pick one. The keyword-stuffed title indexes beautifully and reads like a ransom note, so nobody buys. The clever brand copy converts the few who find it, and Amazon never shows it to anyone else.
Then there's the part almost nobody has adjusted for: Amazon's AI layer now reads intent. A shopper asks Rufus for "a gift for a new mom who's breastfeeding" and the listing that wins is the one whose copy makes the use case explicit, even without the literal phrase. Vague copy that could be anything to anyone gives the model no intent to match. The grader scores all of it.
Title, five bullets, description. Straight from Seller Central, format shown in the box.
Title keywords, bullet structure, persuasion, mobile readability, and AI-search readiness, each out of 20.
Before and after for the five lines costing you the most, ready to paste back into your listing.
Your copy is sent to our server, processed once by the AI to generate the grade and rewrites, and not shared with anyone. We keep your email and a short usage summary so we can send you the results. Your listing text is not resold, published, or used to train anything.
The score grades your copy against known ranking and conversion principles, not your live sales data. It cannot see your images, price, reviews, or actual rank, and those matter a lot. Treat the score as a copy diagnosis and the rewrites as the fix list, then validate changes against your own conversion numbers.
Your full title, all five bullets, and your description. The placeholder in the box shows the format. If you have A+ Content instead of a text description, say so in the paste and the grader scores accordingly.
Amazon's AI shopping assistant and its COSMO ranking layer now match listings to shopper intent, not just literal keywords. Copy that makes the use case and audience explicit can rank for queries it never contains. The grader scores how clearly your copy signals who the product is for and when it gets used.
Great copy on a standard template still leaves money on the table. We build product pages engineered around one number: revenue per visitor. Watch the demo and see the difference between a listing that describes and a page that closes.
Watch the Demo → A few minutes, real pages, real numbers. No call required to watch.