Rufus and Alexa+ match listings to what shoppers mean, not just the words they type. Paste your listing and get a readiness score out of 100, an intent map of the questions buyers actually ask, and answer-first rewrites that let the AI surface you.
Readiness score · intent map · Q and A bullets · voice gaps
A shopper used to type "laptop sleeve 15 inch" and Amazon matched the words. Now they ask Rufus "what laptop sleeve fits a 15-inch MacBook Pro with thick padding", and the AI answers by reading the listings that make the answer explicit. Copy that could be anything to anyone gives the model no intent to match, so it never gets cited. Copy that answers real questions can surface for queries it never literally contains.
The listings winning this shift do four things: they answer real buyer questions bullet by bullet, they fill the attributes section the AI reads before the title, they use the customer's own words from reviews, and for voice-relevant products they expose the noun, constraint, and audience clearly. This tool scores all four and rewrites the weak spots.
Title, bullets, description, plus attribute and review notes if you have them.
Intent coverage, attributes, answer-first bullets, review language, and voice clarity.
The questions buyers ask, which your copy misses, and the answer-first bullets that fix it.
Your copy is sent to our server, processed once by the AI to build the score and rewrites, and not shared with anyone. We keep your email and a short usage summary so we can send you the results. Your listing text is not resold, published, or used to train anything.
The score grades your copy against how Amazon's AI assistants match intent, not your live rank or sales. It cannot see your actual attributes section, your reviews, or how Rufus ranks you today, so paste those in for a sharper read. Treat the score as a copy diagnosis and validate changes against your own conversion numbers.
Rufus is Amazon's AI shopping assistant on the web, with Alexa+ on devices and the COSMO layer behind both. Shoppers now ask longer, conversational questions, and the AI cites the listing sections that answer them directly. Copy that answers real buyer questions can surface for queries it never literally contains.
Your title, all bullets, and your description or A plus notes. If you can, add which attribute fields are filled and a few recent review phrases, because attributes are the highest-impact AI signal and review language lifts relevance. The more you include, the sharper the fixes.
Getting cited by the AI is half the win. Once a shopper lands, the page has to close, and a listing built to rank can still leak the sale. Our free Profit Audit shows you, in dollars, what your page gives away per thousand visitors and exactly how to fix it.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.