Shoppers now ask an AI assistant instead of scrolling ten links. It names a few brands and cites a few sources. If you are not in the answer, you do not exist for that buyer. Describe your brand and category, and see how citeable you are plus the fixes that get you named.
Citation likelihood · five drivers · the gaps · fixes to get cited
A buyer used to search, scroll, and compare. Now a lot of them just ask. They type "best ceramic nonstick pan for someone avoiding PTFE" into an AI assistant, and it hands back a short list of named brands with a few cited sources. That answer is the new shelf. If your brand is not on it, the buyer never sees you, no matter how good your product is.
This is not classic search optimization. AI engines pull from sources they trust, synthesize a recommendation, and cite the few that earned it. The brands that get named have clear positioning, real third-party corroboration like reviews and roundups, and content written as direct answers to buyer questions. The tool scores how citeable you are on those drivers and hands you the fixes.
Category, who it is for, reviews, roundups, press, and the content on your site. Format shown in the box.
A band from low to strong, with each driver scored and the biggest gap named.
A prioritized list, plus sample buyer questions to test in ChatGPT and Perplexity yourself.
Your details are sent to our server, processed once by the AI to build the assessment, and not shared with anyone. We keep your email and a short usage summary so we can send you the results. Your input is not resold, published, or used to train anything.
This is an assessment of how citeable your brand is, not a live scrape of AI answers. The tool does not browse the web, so it works only from what you describe and it cannot promise you a ranking. Treat the band as a diagnosis of your citeability and test the sample questions in ChatGPT and Perplexity yourself to confirm.
Your brand name, the category you compete in, who your product is for, and what you know about your reviews, roundup mentions, press, and the kind of content on your site. The placeholder in the box shows the format. The more you describe, the sharper the read.
AI answer engines pull from sources they trust and synthesize a short recommendation. Brands with clear positioning, third-party corroboration like reviews and roundups, and structured content that answers real buyer questions get named. A brand that only its own site talks about, in vague marketing prose, gives the model nothing to cite.
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