Shopify Profit Tracking Apps: BeProfit vs TrueProfit
BeProfit and TrueProfit both pull your costs in automatically. The real difference is how each one handles ad spend and when you get to see profit per product.
Here's the short answer. If you're picking a Shopify profit tracking app, BeProfit and TrueProfit will both pull in your orders, product costs, shipping, fees and ad spend without a spreadsheet. On that part they're close to even. The real difference shows up in two places: how each app handles your ad spend, and which plan you have to be on before you can see profit per product.
TrueProfit is cheaper to start ($35 a month) and gives you a mobile app and ad-level profit at the top. BeProfit costs more to start ($49 a month) but shows order and product profit on that first plan. Both run a 14-day free trial.
So skip the feature count. Pick the app that tells you the truth about the two numbers that move your business: what your ads really cost, and which product is really paying for them.
What does a Shopify profit tracking app do that Shopify doesn't?
Shopify already has profit reports. Most founders find that out after they've installed three apps.
Shopify's own profit reports show gross profit by product, by variant and by order. But they only count the cost per item you typed in, and Shopify says plainly that cost excludes taxes, shipping and other costs. Profit only shows up for products that had a cost recorded at the time they sold.
Ad spend isn't in there at all.
And for a store spending real money on Meta, that's the line that decides whether a month was good or a disaster. A profit dashboard that skips ads is a gross margin report wearing a nicer outfit.
That's the job of a profit dashboard Shopify app: pull in everything Shopify leaves out and put it next to every order. The full stack is in our guide to ecommerce profit analytics. This post is narrower. Two apps. Which one, and why.
A profit dashboard that skips ad spend is a gross margin report wearing a nicer outfit.
How do BeProfit and TrueProfit compare side by side?
I pulled every line below from the two Shopify App Store listings and TrueProfit's pricing page this week. Prices are monthly, billed monthly.
| BeProfit | TrueProfit | |
|---|---|---|
| App Store rating | 4.5 stars, 203 reviews | 4.9 stars, 917 reviews |
| Entry plan | $49, 450 orders, 1 shop | $35, 300 orders, $0.30 per extra order |
| Order and product profit | Entry plan ("Order & product profit") | Product Analytics from the $60 Advanced plan |
| P&L report | From the $99 Pro plan | From the $60 Advanced plan |
| Attribution | UTM attribution on the $149 Ultimate plan | Marketing Attribution on the $200 Enterprise plan |
| Ad platforms listed | Facebook Ads, Google Ads, TikTok, Amazon, plus Google Analytics and Klaviyo | Facebook, Google, TikTok, Bing, Snapchat, Amazon, plus Pinterest and X |
| Lifetime value | LTV cohort analysis on Ultimate | Customer Lifetime Value on every plan |
| Mobile app | Not listed | iOS and Android, every plan |
| AI connection | Not listed | Connects to ChatGPT and Claude through MCP |
| Free trial | 14 days | 14 days |
Sources: the BeProfit listing, the TrueProfit listing and TrueProfit's pricing page.
Notice the trap in that table. TrueProfit wins the entry price by $14. But if the reason you're installing a profit app is to see which product makes money, TrueProfit's cheapest plan doesn't show you that. The plan that does is $60. BeProfit's $49 plan does.
That's the whole BeProfit vs TrueProfit decision in one row.
Why does ad spend attribution decide which app tells the truth?
Here's the thing about ad spend. There are two numbers.
The first is total ad spend: what Meta and Google charged your card. The second is attributed ad spend: the part an app can tie to a specific order through UTMs or pixel data. On most stores those numbers aren't the same, because plenty of clicks never get matched to an order.
A merchant in a Shopify Community thread on tracking apps put the test better than I can. Ask whether the app pulls "TOTAL ad spend (not just attributed)."
That's the question. One BeProfit reviewer in January 2026 complained the app only counted ad spend it could attribute through UTMs and ignored the rest. I can't verify that from the outside, and setups differ store to store. But it's exactly the failure you should test for in any app, including TrueProfit.
Watch what happens when an app gets it wrong. Run the math on a store like this (a hypothetical): $40,000 in monthly revenue, $12,000 in product cost, $3,200 in shipping, $1,300 in payment fees, and $9,000 in total ad spend. Real profit is $14,500.
Now say the app can only match $6,300 of that ad spend to orders, and drops the rest. The dashboard shows $17,200.
$40,000 revenue minus $12,000 product cost, $3,200 shipping, $1,300 fees, and either $9,000 total or $6,300 attributed ad spend.
That's $2,700 a month of profit that doesn't exist. Over a year, $32,400. And you'd scale ads on the strength of it.
The most dangerous profit number is the one that's $2,700 too happy.
Which app shows profit per product better?
Both apps can show product-level profit. The difference is how far up the price ladder you climb to get it, and how deep it goes.
BeProfit puts "Order & product profit" on its $49 Basic plan, and its listing says you can compare profit by orders, products, countries, platforms and shops in one place. TrueProfit puts Product Analytics on its $60 Advanced plan, and its listing describes "Product-level & ad-level Net profit" as part of Marketing Attribution, which sits on the $200 Enterprise plan.
So if all you need is which product earns money after costs, BeProfit gets you there cheaper. If you need to know which specific ad produced which product's profit, TrueProfit's top plan is built for that.
But I'll be honest about what happens next, because I've watched it happen on a lot of audit calls.
The founder opens the product view. The hero product, the one getting most of the ad budget, ranks near the bottom on profit. And the first instinct is to cut its ads.
Wrong move. Most of the time the product isn't the problem. The page is. The ads are delivering buyers to a page that can't close them, so you pay full price for every click and earn half of what you should. I broke down that ranking flip in how to calculate profit per product on Shopify, and the margin side in our post on contribution margin.
Here's what that gap looks like on a real store. On one Amazon-to-Shopify product in our results, net profit per sale went from $3.83 on Amazon to $48.27 on Shopify, after paying for ads and inventory. Advertising cost per sale went up from $2.69 to $26.36, and profit still went up, because average order value went from $17.95 to $101.38. See the full case study numbers. Real client numbers, not typical results, and not a promise of what your store will do.
A profit app showed that product as a winner. The page is what made it one.
Where does AI fit into profit tracking today?
Carefully. A lot of "AI profit" claims are a chatbot on top of the same dashboard.
Here's what I could verify. TrueProfit's App Store listing says it connects to ChatGPT and Claude through MCP, which means you can ask an AI assistant questions about your own profit data instead of clicking through reports. Something like "which three products lost money after ads last month?" BeProfit's listing doesn't mention an AI connection, so I'm not going to claim one.
Useful. Also limited. It can tell you which product is bleeding. It can't fix the page.
That's the part we use AI for at RevenueFlows AI: rebuilding the product page itself, so the revenue per visitor on that product goes up. If you want the math behind that, here's how to calculate revenue per visitor on Shopify. Conversion rate times average order value. A store converting 2.0% at an $80 average order value earns $1.60 per visitor. Lift that to 2.6% at $95 (hypothetical numbers) and it's $2.47 per visitor.
On 10,000 visitors, that's $16,000 versus $24,700. Same ad spend. A profit app will report the difference. It won't create it.
Which Shopify profit app should you pick?
Here's how I'd decide, in plain terms.
- Pick TrueProfit if you run ads on four or more platforms (it lists Bing, Snapchat, Pinterest and X), want to check profit from your phone, or want to ask an AI assistant about your numbers. Budget for the $60 plan if you want product views.
- Pick BeProfit if you want order and product profit on the entry plan, sell across Shopify and Amazon from one dashboard, or need unlimited shops on its $249 Plus plan.
- Pick neither yet if you haven't entered cost per item on every variant in Shopify. Every profit app is only as honest as the costs you give it.
And whichever one you install, run one test during the trial. Take last month. Compare the app's total ad spend to what Ads Manager says you spent. If they don't match within a few dollars, ask support why before you make one scaling decision off that dashboard. If you're about to scale, our breakdown of how to scale Facebook ads for ecommerce covers what to check first.
Every profit app is only as honest as the costs you feed it and the ad spend it refuses to hide.
What to do next
Start a 14-day trial of the app that fits the list above. On day one, match its total ad spend to Ads Manager for last month. On day two, open the product view and find the product with the most ad spend and the lowest profit per sale. That's the page to fix first.
Frequently asked questions
What is the best Shopify profit tracking app? For most stores it's BeProfit or TrueProfit. TrueProfit has the lower entry price, a mobile app and ad-level profit at the top tier. BeProfit gives you order and product profit on its entry plan.
Is TrueProfit cheaper than BeProfit? At entry level, yes: $35 for 300 orders versus $49 for 450 orders. But TrueProfit's Product Analytics starts at $60, so compare the plan that has the view you need.
Does Shopify track profit without an app? Partly. Shopify's profit reports use only the cost per item you entered, which excludes shipping and other costs, and they leave out ad spend.
Which profit app has marketing attribution? Both, on higher plans: UTM attribution on BeProfit's $149 Ultimate plan, Marketing Attribution on TrueProfit's $200 Enterprise plan.
How do I test a profit tracking app before paying? Use the 14-day trial to match the app's total ad spend for last month against Ads Manager. If those don't match, the profit number can't be trusted.
Book Your Profit Audit
A profit app tells you which product is losing money after ads. Get your free profit audit and we'll show you why that product's page is leaking and how to rebuild a high-converting product sales page in less than 15 minutes.
Or go here to check it out → revenueflows.ai
P.S. A dashboard can show you the bleeding product. Only a better page turns it into a printing one.
Frequently asked questions
What is the best Shopify profit tracking app?
For most Shopify stores the choice comes down to BeProfit or TrueProfit. Both sync orders, product costs and ad spend automatically. Pick TrueProfit if you want a lower entry price, a mobile app and ad-level profit at the top tier. Pick BeProfit if you want order and product profit on its entry plan.
Is TrueProfit cheaper than BeProfit?
At entry level, yes. TrueProfit's Basic plan is $35 a month for 300 orders, with $0.30 per extra order. BeProfit's Basic plan is $49 a month for 450 orders. But TrueProfit's Product Analytics starts on its $60 Advanced plan, so compare the plan that has the view you need, not the cheapest plan.
Does Shopify track profit without an app?
Partly. Shopify's built-in profit reports show gross profit by product and by order, but only from the cost per item you entered, and that cost excludes shipping and other costs. Ad spend isn't in them, so you still need an app or a spreadsheet for true net profit.
Which profit app has marketing attribution?
Both, on higher plans. BeProfit lists UTM attribution on its $149 Ultimate plan. TrueProfit lists Marketing Attribution on its $200 Enterprise plan. Lower plans on both still sync your total ad spend into the profit dashboard.
How do I test a profit tracking app before paying?
Both apps offer a 14-day free trial. Use it to check one thing: does the app's total ad spend for last month match what Meta and Google Ads Manager say you spent? If the numbers don't match, the profit number on the dashboard can't be trusted.