SMS gets sold as free money. It is not free. Every send costs you, and on a small list the math can flip negative fast. Enter six numbers and see the real net profit of your next blast.
Net revenue · ROI · break-even click rate
Estimates use the rates you enter. Real deliverability, opt-outs, and carrier fees vary, so treat the net figure as a planning number and confirm against your provider billing.
Want this breakdown in your inbox, plus the 3 send-timing levers that lift SMS revenue most?
Here is the pitch every founder hears. Text messages get a 98 percent open rate, so blast your list and watch the sales roll in. It sounds like printing money.
Then the invoice arrives. Every message cost a couple of cents, and if your list is small or your click rate is soft, the send cost can swallow the profit whole. A blast to ten thousand people at two cents each is two hundred dollars gone before a single order lands. On a thin-margin product, you need real conversions just to break even.
The channel is powerful. The question is whether it pays at your numbers. This calculator answers that in one run.
List size, cost per send, click rate, conversion rate, average order value, and margin.
Clicks, orders, revenue, and gross profit get calculated, then the total send cost gets subtracted.
Net profit, ROI on the send cost, and the break-even click rate that tells you your safety margin.
SMS pays off when the profit from orders it drives beats the total cost of the sends. The tool multiplies your list by your click rate, conversion rate, and average order value, applies your margin, then subtracts the send cost. Positive net means the campaign made money.
It is the minimum share of your list that has to click for the campaign to cover its own send cost. Below that number, the blast loses money. The tool hands you that threshold so you can see how much headroom your real click rate has.
Revenue is not profit. If you sell a sixty dollar order at a thirty percent margin, only eighteen dollars is yours before the send cost. The tool works off your gross margin so the net reflects real profit, not top-line sales.
Yes. Run it as many times as you want, no account. Drop your email only if you want the breakdown sent to you.
A good blast bumps a month. What pays every single day is how much revenue each visitor gives you before any campaign fires. Run your store through the free Revenue Per Visitor Calculator and see what every click earns now, and what it could earn.
Calculate My Revenue Per Visitor → Takes about 30 seconds. Three inputs, and the gap shown in dollars.