Email should drive a quarter or more of your revenue. Most stores run under ten percent and never notice the gap. Enter two numbers and get a grade from A to F, plus the dollars your list should be earning.
revenue per subscriber · email share of revenue · grade
The grade uses revenue per subscriber per month against typical D2C benchmarks. Your ideal target moves with price point and list quality. Use it as a direction, not a verdict on any one send.
Want this grade in your inbox, plus the flow-by-flow checklist that lifts revenue per subscriber?
Your email list is the one audience you do not rent. No algorithm sits between you and them. No ad auction taxes every message. You already earned the permission to show up in their inbox, and it costs almost nothing to send.
Yet most stores treat email as an afterthought. A welcome flow set up two years ago, a monthly newsletter when someone remembers, an abandoned cart email that has never been touched. The result is a channel that should drive a quarter of revenue running at eight percent. The list is not the problem. The work put into it is. Grading revenue per subscriber makes that visible in one number.
This tool tells you where your list stands and what it should be earning.
List size and monthly email revenue. Add total revenue if you want to see email as a share.
Monthly email revenue divided by list size, then graded against typical D2C benchmarks.
An A to F grade, email as a share of revenue, and the monthly dollars between you and benchmark.
Revenue per subscriber is your monthly email revenue divided by your list size. It is the fairest way to judge an email program because it accounts for list size. A big list that earns little is a worse program than a small list that earns a lot, and this metric shows that clearly.
Strong D2C email programs earn around one dollar per subscriber per month or more, which grades an A or a B. Around sixty cents is a C, and below thirty cents is a D or an F. The exact target moves with your price point, but under-monetized lists are the most common finding we see.
For most D2C brands, a healthy email program drives roughly a quarter to a third of total revenue between campaigns and automated flows. Many stores sit closer to eight or ten percent and do not realize how much is being left in an under-worked channel.
Yes. Run it as many times as you want, no account. Drop your email only if you want the grade sent to you.
A graded-up email program pours more visitors onto your product pages. If those pages leak, better email just feeds a bigger leak. Run the free Profit Audit and see, in dollars, what your pages give away before your best emails even land.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.