Seven in ten carts die and most founders treat it like weather. It is not weather, it is recoverable revenue. Enter four numbers and see the dollars abandoned each month and how much a recovery flow can win back.
dollars abandoned · dollars recoverable · abandonment rate
Recoverable uses a conservative ten percent benchmark for a solid abandonment email and SMS flow. Strong offers and fast timing can beat it. Actual results depend on your flow and audience.
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An abandoned cart is not a stranger. It is a visitor who found your store, liked a product enough to add it, and got to the edge of buying. You already paid to bring them in. You already did the hard part.
Then something small stopped them. A shipping cost they did not expect. A checkout that asked for too much. A phone call, a distraction, a second thought. And most stores do nothing about it, so that near-sale evaporates. Multiply one lost cart by the abandonment rate, by your average order, by a full year, and the number is usually large enough to fund the recovery flow ten times over.
This calculator names that number so you stop treating dead carts as normal.
Sessions, add-to-cart rate, checkout completion rate, and average order value. All from your dashboard.
Carts created minus carts completed, valued at your average order, gives the dollars abandoned each month.
The abandoned total, the share a recovery flow wins back at benchmark, and the yearly recoverable figure.
Any session that adds a product to the cart but does not complete checkout. Across ecommerce, roughly seven in ten carts are abandoned, so most stores are leaving a large amount of already-interested demand on the table every single month.
A well-built abandonment email and SMS flow typically wins back around ten percent of the lost value. Some stores do better with strong offers and fast timing. The tool uses a conservative ten percent benchmark so the recoverable number is one you can actually hit.
The usual causes are surprise shipping cost, a slow or clunky checkout, a forced account creation, and simple hesitation. A recovery flow catches the hesitation, but the structural causes live on the page and the checkout, which is where the bigger fix lives.
Yes. Run it as many times as you want, no account. Drop your email only if you want the breakdown sent to you.
A recovery flow wins back a slice. Fixing why carts die in the first place wins back far more. Carts die for reasons: price shock, trust gaps, a slow page. Run the free Profit Audit and see, in dollars, which of those is bleeding your store.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.