Returns are not random. Almost every one falls into five named buckets, and the fixes point in opposite directions. Paste your return reasons and reviews. Get the dominant cause in dollars and the exact edit that cuts it.
Five root-cause buckets · priced bleed · dominant cause · source-level fixes
A defect and an oversold photo need opposite fixes. One is a supplier problem no copy change touches; the other is an honesty problem in the images. Lump them together and you spend money on the wrong thing while the real bleed keeps running. The reason codes alone will not tell you which is which, because a code like "defective" can mean a broken part, a dead unit, or the wrong color arriving. The buyer comment is what sorts it.
Then there is the money. Every return costs the refund plus the return shipping, plus the refund administration fee Amazon keeps, plus a unit that often cannot resell as new, and on a high-return product the Returns Processing Fee on top. A high return rate also drags organic rank and can throttle ad eligibility, so the bleed compounds. Price each bucket in dollars and the biggest one shows you exactly where to spend the effort.
Reason codes with counts, buyer comments, and your one-to-three-star reviews. The comments do the sorting.
Every return tagged FIT, FAULT, MIRAGE, MISMATCH, or MANGLED, then ranked by dollars, not counts.
The dominant cause, then a specific edit for it tied to the dollars saved. Defects go to the supplier, not the copy.
Your pasted reasons and reviews are sent to our server, processed once by the AI to generate the plan, and not shared with anyone. We keep your email and a short usage summary so we can send you the results. Your data is not resold or published.
The tool prices each return from the cost lines you provide and stays conservative. The Returns Processing Fee only applies to some products and varies by size tier, so the tool will not hardcode it; where it cannot be confirmed it hedges rather than inventing a figure. Verify the fee amounts against your own settlement report before you rely on the totals.
Your return reason codes and their counts if you have them, plus the buyer return comments and your one-to-three-star reviews. The comment text is what sorts a return into the right bucket, since a single reason code can mean three different problems. Add the price and a note on the listing in the second box for sharper fixes.
No. The plan fixes returns at the source. A fit problem gets a size chart and exact dimensions, an oversold-photo problem gets an honest reshoot, a defect gets sent to the supplier, and shipping damage gets a packaging change. Each fix is a specific edit tied to the dollars it saves, not a discount.
Fewer returns protect the margin on the sales you make. The bigger leak is the visitors who clicked, looked, and left without buying at all. Our free Profit Audit puts a dollar figure on that leak per thousand visitors and hands you the fixes.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.