The Featured Offer is the Add to Cart button, and Amazon picks it on signals it never fully publishes. Describe your offer, pricing, and account metrics. Get the exact gate you are failing and the fix, with a recovery window.
Five gates in order · the failed gate named · recovery plan · expected timing
The first instinct when the Featured Offer disappears is to cut the price. Sometimes that is right. Often it is not. If the gate you are failing is account health or fulfillment, a lower price just cuts your margin and the box stays gone. The signals stack in a rough order, and only the first one you fail actually matters. Fix that one and the box comes back; chase the wrong one and you bleed margin for nothing.
Two cases fool sellers the most. When a reseller lands on your own branded listing and takes the sale, the fix is Brand Registry and a distribution policy, not a race to the bottom on your own product. And when you are the only seller and still have no box at all, the cause is almost always price suppression: your price crossed Amazon's fair-price threshold and Amazon pulled the box entirely. Adding a competitor cannot fix that. Correcting the price can, usually within a day.
Listing type, fulfillment, both prices, account health, stock, and handling time. As much as you know.
Eligibility, fulfillment, price, account health, stock. The tool stops at the first one you fail.
One primary action for the failed gate, the recovery window, and the metric to watch to confirm the box is back.
What you describe is sent to our server, processed once by the AI to generate the diagnosis, and not shared with anyone. We keep your email and a short usage summary so we can send you the results. Your details are not resold or published.
Amazon does not publish the full Featured Offer algorithm, so the tool works from a practical five-gate model and the details you give it. It cannot see your live account, so a gate you leave out cannot be judged. Treat the result as the most likely cause to check first, and confirm each fix inside Seller Central.
Whether this is your own brand or a shared listing, your fulfillment method and the competing seller's, your price and the competing price including shipping, your account health metrics, and your stock and handling time. The more of those you give, the earlier the tool can stop at the failed gate.
You can lose the Featured Offer to nobody. When your price sits above Amazon's fair-price threshold, Amazon suppresses the Buy Box entirely and shows a See All Buying Options link instead. Adding a second seller does not fix it. Lowering to a reasonable price or correcting a reference-price flag does, usually within a day.
Getting the Featured Offer back turns the traffic on. What that traffic does next is decided on the page. Our free Profit Audit puts a dollar figure on the visitors who click, look, and leave without buying, then hands you the fixes.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.