Lifetimely vs Peel: Cohort Analytics for Shopify Compared

Here's the verdict on Lifetimely vs Peel. Both apps show you cohort lifetime value on Shopify. Lifetimely leans profit: it puts what a customer is worth right next to what that customer cost you, and it starts free. Peel leans segmentation: it slices repeat buyers into groups you can export and act on, and it starts at $199 a month.

If you're under about 3,000 orders a month and you want to know whether repeat customers are actually making you money, pick Lifetimely. If subscriptions or repeat orders are the core of your business and someone on your team lives in Klaviyo, Peel is worth the extra money.

That's the answer. The rest is the table, the math, and the mistake I see founders make with both.

Why do Shopify founders compare Lifetimely and Peel?

Because the second order is where the money is, and Shopify's own reports don't show it to you well.

You spend $38 to get a customer. Their first order makes you $22 after product cost and shipping. On paper, you lost $16. Then they come back twice in the next six months and the picture flips. A cohort app is the tool that shows you that flip, group by group, month by month.

So the search makes sense. But I'll admit something. When founders tell me they're shopping for a cohort app, half the time what they really want is permission to spend more on ads. "Our lifetime value is high, so we can afford it." Sometimes that's true. Sometimes the lifetime value number is revenue dressed up as profit.

That's the line between these two apps.

Lifetime value is a promise your customers haven't kept yet. Make sure the number counts profit, not revenue.

What does Lifetimely do best?

Lifetimely now lives under AMP, and the Lifetimely Shopify listing shows 4.9 stars from 561 reviews. It launched in 2019, so it's had time to get the plumbing right.

The core is a daily profit and loss report. Product cost, shipping, transaction fees, ad spend from Meta, Google and TikTok. Then lifetime value and cohort reports sit on top of that same cost data. So when you look at the customers you got in March, you see what they spent and what they left behind after costs. AMP's Lifetimely page sums up the pitch as comparing acquisition cost with the long-term value of each cohort and segment.

The free plan is real. Daily profit and loss, predictive lifetime value, benchmarks, custom reports, capped at 50 orders a month according to AMP's pricing page. Paid plans add the Profit Agent, an AI that watches your numbers and proposes actions, with 5,000 credits a month included.

One warning, same as when I checked it for our BeProfit alternatives breakdown yesterday. The Shopify listing shows the S plan at $49 a month for 500 orders, and AMP's own pricing page doesn't print a number for it. Confirm the price at install.

What does Peel do best?

Peel is the retention specialist. The Peel: Retention Analytics listing shows 5.0 stars from 38 reviews (a much smaller sample) and claims 150+ metrics.

Where Lifetimely starts with profit, Peel starts with the customer. Cohort analysis, churn, RFM segments (recency, frequency, monetary value), subscription metrics if you run Recharge or Skio, and market basket reports that show what people buy together. Then the part that matters: segments export to Klaviyo and your ad accounts, so a report becomes a campaign.

It also sends daily digests to Slack or email. That sounds small. It isn't. A dashboard you have to open is a dashboard you'll stop opening by week three.

Recent reviews on the Peel review page praise the support team by name and the depth of custom reports. One subscription brand called its native Skio connection a 10x improvement to daily reporting.

The tradeoff is price. Peel's pricing page lists Core at $199 a month (or $179 billed annually) for up to 6,000 orders, Essentials at $499, Accelerate at $899. No free plan. A 7-day trial with one year of data.

Lifetimely tells you whether a customer was worth getting. Peel tells you which customers to go get more of.

How do Lifetimely and Peel compare side by side?

Every line below comes from each app's own Shopify App Store listing or pricing page, opened today. Prices are monthly list prices.

	Lifetimely (by AMP)	Peel
Leans toward	Profit plus lifetime value	Retention and segmentation
Rating	4.9 (561 reviews)	5.0 (38 reviews)
Free option	Free plan, 50 orders a month	7-day trial only
Entry paid plan	$49 for 500 orders (S, per Shopify listing)	$199 for 6,000 orders (Core)
Mid plan	$149 for 3,000 orders (M)	$499 for 16,000 orders (Essentials)
Daily profit and loss	Yes, on every plan	Not its focus
Cohort lifetime value	Yes, with predictive lifetime value	Yes, 30+ cohort metrics
RFM segments you can export	Not listed	Yes, to Klaviyo and ads
Subscription analytics	Recharge and Skio integrations	Dedicated subscription reports
Automated reports	Profit Agent monitoring	Daily Slack and email digests
AI feature	Profit Agent, 5,000 credits a month	Magic Dash, plain-English questions
Amazon data	$75 a month add-on	Amazon integration listed, no add-on price shown

Which one costs less at your order volume?

Here's where it gets less obvious. Lifetimely is cheaper for small stores. But Lifetimely prices by tight order bands, and Peel's Core plan covers up to 6,000 orders. So the lines cross.

Lifetimely at 400 orders $49

Peel at 400 orders $199

Lifetimely at 2,500 orders $149

Peel at 2,500 orders $199

Lifetimely at 5,000 orders $299

Peel at 5,000 orders $199

Cheapest plan covering each volume, from each app's Shopify listing and pricing page on Oct 15, 2026. Lifetimely S price taken from the Shopify listing.

At 400 orders a month, Peel costs four times what Lifetimely does. At 5,000 orders a month, Lifetimely's L plan ($299, up to 7,000 orders) costs $100 more than Peel Core. Count last month's orders before you read anyone's feature list.

What should a cohort report make you do?

This is the part both vendors skip.

Run the math on a store like this (a hypothetical). Two hero products. Customers who start with the face serum spend $62 on the first order and $148 over 12 months. Customers who start with the cleanser kit spend $94 on the first order and only $109 over 12 months. Either app will show you that split.

Now what? Most founders do one of two things. They push more ad spend to the serum, or they build a winback flow for cleanser buyers. Both are fine. (If you go the flow route, start with these Klaviyo winback flow examples. Still picking the email tool? Klaviyo vs Omnisend shows which one segments deeper on that kind of data.)

But here's the thing. The serum is your best first product, and it's still converting at whatever its page converts at. Say that store gets 40,000 visitors a month, converts 1.5%, at an $80 average order value. Revenue per visitor is $1.20. On 40,000 visitors, that's $48,000. Rebuild the page for the product that makes the best customers, get to 2.0% at $95, and revenue per visitor is $1.90. On the same 40,000 visitors, that's $76,000.

That's $28,000 a month more, and every one of those extra first orders becomes a customer from your best cohort. The cohort app found the door. The page decides how many people walk through it.

I've seen it on real stores. On one bedding client's Adjustable Pillows, conversion rate went from 1.0% to 4.4% and average order value from $125 to $152. Revenue per visitor went from $1.25 to $6.68. On 10,000 visitors, that's $66,800 instead of $12,500. See the full case study numbers. Real client numbers, not typical results, and not a promise of what your store will do.

A cohort report that doesn't change a page, a flow or a budget is just an expensive screenshot.

Where does AI fit into cohort analytics now?

Both apps added AI this year, and they took different routes.

Lifetimely's Profit Agent, per AMP's pricing page, monitors your numbers around the clock, surfaces problems, proposes actions and executes within guardrails you set. Profit-first again.

Peel's Magic Dash is a question box. You type something like "what's the lifetime value of customers from paid search compared to email?" and it picks the charts for you. Segment-first again.

Useful, both. I'd still keep my hand on the wheel. An AI reading a cohort built on missing product costs gives you a confident wrong answer, faster. Get costs in first, then ask the robot. Our guide to ecommerce profit analytics walks through that setup, and contribution margin for ecommerce covers the number lifetime value should be built on.

Lifetimely vs Peel: which should you pick?

• Pick Lifetimely if you're under roughly 3,000 orders a month, you want profit and lifetime value in one place, or you want to start on a free plan.
• Pick Peel if subscriptions or repeat orders drive most of your revenue, you run Recharge or Skio, and someone on your team will turn segments into Klaviyo flows every week.
• Pick Peel on price if you're between about 3,000 and 6,000 orders a month, where Core costs less than Lifetimely's L plan.
• Pick neither yet if you haven't entered product costs in Shopify. Fix that first. And if attribution is the real question, read our Triple Whale alternatives instead.

What to do next

Open Shopify today and count last month's orders. Match that number to the chart above and start the free plan or trial that fits. In the first week, find the one first product whose customers have the highest 12-month value. Then work out that product page's revenue per visitor. That's the page to fix before you spend another dollar acquiring customers for it.

Frequently asked questions

What is the difference between Lifetimely and Peel? Both show cohort lifetime value. Lifetimely ties it to a daily profit and loss report and starts free. Peel goes deeper on retention segments and starts at $199 a month.

Is Lifetimely free? Yes, up to 50 orders a month, with daily profit and loss and predictive lifetime value. Paid plans start at $49 a month on the Shopify listing.

How much does Peel cost? Core is $199 a month for up to 6,000 orders ($179 billed annually). Essentials is $499, Accelerate is $899. There's a 7-day trial, no free plan.

Which is the best Shopify cohort app for a store under $1M a year? Lifetimely for most stores that size. Peel earns its price once repeat orders and subscriptions drive most of your revenue.

Do Lifetimely and Peel have AI features? Yes. Lifetimely has the Profit Agent on paid plans, and Peel has Magic Dash for plain-English questions about your data.

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Or go here to check it out → revenueflows.ai

P.S. Lifetime value is the reward for a first order that actually happened. Measure the cohort, then fix the page that creates it.