Founders compare their conversion rate to random blog numbers from unrelated industries and either panic or relax for no reason. Pick your niche, enter your numbers, and see where you actually stand and what the gap is worth.
percentile verdict · dollar gap to median · gap to top quartile
Benchmarks are typical ranges by vertical and move with season and traffic mix. Use the gap as a direction and a rough size, not a promise.
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A founder reads a blog post that says the average ecommerce conversion rate is two point five percent. Their store runs one point four. Panic. They tear the page apart chasing a number that was never meant for their category.
Or the opposite. A jewelry brand runs one point one and feels awful, when the truth is that high-consideration, high-price categories convert lower and one point one might be top of the class. The cross-industry average is noise. It mixes impulse-buy niches with big-ticket ones and hands you a meaningless middle. The only comparison that tells you anything is your rate against your own vertical.
This tool makes that comparison and then turns the gap into dollars, so you know whether to fix the page or leave it alone.
Your vertical, conversion rate, sessions, and average order value. The niche sets the benchmark.
Your rate lands against the niche median and top quartile, and we translate the gap into monthly revenue.
Where you stand, the niche median, and the monthly revenue between you and both the median and the top.
There is no single good number. It depends heavily on the vertical and the price point. Most stores land between one and three percent, but a high-consideration category with a high price sits lower and an impulse-buy category sits higher. The only honest comparison is against your own niche.
Because a two percent rate can be excellent in one niche and poor in another. Comparing your rate to a random cross-industry average makes you either falsely proud or falsely panicked. Benchmarking against your vertical tells you whether the page is the problem or the category just converts that way.
It is the extra monthly revenue you would earn on the same traffic if your conversion rate matched the niche median, and separately the top quartile. It turns an abstract percentile into a concrete number so you can see what closing the gap is actually worth.
Yes. Run it as many times as you want, no account. Drop your email only if you want the verdict sent to you.
If your conversion rate sits under the niche median, the tool just handed you the size of the prize. The free Profit Audit hands you the how: the ranked list of what on your page is holding conversion down, in dollars, with the fixes in order.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.