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Free Tool · 60 Seconds

What Subscribe & Save Really Costs You

The discount plus the fee looks scary, so most sellers skip the highest-value program on Amazon. Enter your numbers and see your true margin under Subscribe and Save next to a plain sale. Sometimes the "expensive" option keeps more money.

Subscribe & Save Profit Calculator

Margin with S&S · margin without · verdict

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Runs instantly in your browser. No account needed.
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Net profit with S&S
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Margin with S&S
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Margin without S&S
Verdict

The referral and fulfillment fees are charged on the discounted price. Funded percent applies only if you qualify for Amazon's tiered Subscribe and Save funding. Confirm your exact terms in Seller Central.

Want this breakdown in your inbox, plus the S&S discount depth that keeps you profitable at your margin?

Done. Check your inbox in the next few minutes.

Why sellers walk past their best repeat revenue

Subscribe and Save gets a bad reputation. Sellers see a discount plus a fee and assume it eats too much margin, so they leave the program off and chase one-time sales instead.

Here is what they miss. A subscriber reorders on autopilot month after month, and on the tiered program Amazon often funds a chunk of the discount you offer. So your real per-order margin is thinner than a full-price sale, but not by nearly as much as the sticker discount suggests. And you get that margin over and over instead of once.

The only way to make the call is to put both margins side by side. That is what this calculator does.

How it works

1. Enter your numbers

Price, cost, fulfillment, discount, and the funded portion Amazon covers. All from your account.

2. We run both paths

Full-price margin and Subscribe and Save margin, with the funded portion netted out of your discount.

3. Get your verdict

Enroll or skip, with the margin you keep under S&S shown next to the margin you give up.

Skipping S&S vs. running the numbers

Skipping it
With this tool
Assume the discount is too deep and leave repeat revenue on the table
See the exact margin you keep, funded portion included
Treat every sale as a one-time transaction
Compare a subscriber against a one-time buyer directly
Never model the Amazon-funded discount, so the math looks worse than reality
Funded percent applied, so the number is the real one

Who gets the most out of this

Sellers of consumables like supplements, coffee, and cleaning products
Anyone who has avoided S&S because the discount looked too rich
Brands deciding what S&S discount tier to set
Sellers building predictable, recurring revenue instead of one-off spikes

Questions sellers ask us

Your cost is the discount you offer minus the portion Amazon funds. On the tiered program Amazon often funds part of the discount, so your effective discount can be smaller than the sticker percent. This calculator applies the funded percent so you see the real number.

In the tiered Subscribe and Save program Amazon can fund a share of the discount at certain thresholds. Enter the funded percent you qualify for and the calculator only charges you for the part you actually pay.

It is worth it when the margin you keep still clears zero and the repeat orders beat the discount you give up. Subscribers reorder on autopilot, so lifetime value usually beats a one-time buyer even at a thinner per-order margin.

Yes. Run it as many times as you want with no account. Drop your email only if you want the breakdown sent to your inbox.

Repeat revenue is the game on every channel.

Subscribe and Save proves that keeping a customer beats winning one. The same math runs your whole store. Our free Profit Audit shows where your pages leak the revenue a repeat customer would spend, in dollars per thousand visitors.

Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.

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