Defend, harvest, hunt. Three layers, three jobs, three success metrics. Tell us your monthly budget, your goal, and your product stage, and get the split in dollars with the rules and the scaling plan that keep each layer honest.
Defend · harvest · hunt · TACoS target · scaling plan
A pile of campaigns is not a strategy. When every dollar is just spread across whatever campaigns exist, you cannot say what any of them is for. The fix is to think in three layers instead. Defend owns your brand and your own listings, cheap and non-negotiable. Harvest converts high-intent shoppers profitably, your profit engine. Hunt discovers new keywords and audiences, the only layer allowed to run above break-even because it buys discovery, not the sale.
Once each dollar has a layer and a job, the account gets legible. You know which spend defends, which prints profit, and which buys growth. And you steer the whole thing by TACoS, so ads that merely replace organic sales get caught instead of celebrated.
Budget, goal, product stage, and price plus margin if you have them. A few lines is enough.
Launch, growth, and mature get different splits. A launch is not divided like a mature product.
Each layer gets a dollar amount, an ACoS ceiling, and the trigger to scale it up or cut it.
Your brief is sent to our server, processed once by the AI to build your budget split, and not shared with anyone. We keep your email and a short usage summary so we can send you the plan. Your numbers are not resold, published, or used to train anything.
The split is a strategy starting point based on the stage, budget, and margin you describe, not a promise of results. It cannot see your live campaigns or your actual conversion data, so treat the percentages as a planning frame and adjust as your own numbers come in. Give it your real price and margin for the sharpest break-even math.
Your monthly ad budget, your main goal (launch a product, grow, or protect profit), the stage of the product, and your price and margin if you have them. The more you give, the more specific the break-even ACoS and dollar split become. Ranges are fine.
TACoS is total ad spend divided by total sales, ad-driven and organic. Campaign ACoS can look healthy while the business quietly loses money if ads are just replacing organic sales. Steering by TACoS catches that. The plan sets a TACoS target from your product stage.
A perfect budget split still sends every click to a product page, and the page decides whether that click becomes a sale. Our free Profit Audit shows you, in dollars, what your page gives away per thousand visitors and exactly how to fix it, so your harvest spend actually converts.
Run My Free Profit Audit → Takes about 2 minutes. You get the exact fixes, not a sales pitch.