Cost-plus pricing leaves half your money on the table or prices you out. Enter the client's revenue, the lift you deliver, and the share you capture, and get a recommended retainer range with the margin it leaves you.
Recommended range · margin · positioning verdict
The range is the target retainer plus or minus twenty percent, giving you room to anchor high and settle strong. Use a lift you can defend, because value pricing only holds if you deliver the value.
Want this pricing in your inbox, plus the line that justifies value pricing to a hesitant client?
Here is the trap most agencies live in. They add up hours, tack on a margin, and quote the number. It feels safe and fair, and it quietly caps what they can ever earn, because the price is tied to effort instead of outcome.
The client does not care how many hours you spend. They care what your work does to their revenue. When you deliver a fifteen thousand dollar monthly lift and charge for twenty hours, you handed away most of the value you created. Price from the value and the same work commands two or three times the fee, while the client still walks away thrilled with the return.
This calculator turns the value you create into the retainer you should charge, with the margin and positioning to back it.
The client's revenue, the lift you deliver, and the share of that value you plan to capture.
Value created times your capture rate gives the target, and a range around it to anchor from.
The recommended range, your margin at the target, and whether you are underpriced or well positioned.
Price from the value you create, not the hours you spend. Estimate the monthly lift you deliver, then capture a fair share of it. Ten to twenty percent of the value keeps the client thrilled while paying you far more than cost-plus would.
It sets your fee as a slice of the outcome you produce rather than a markup on your time. If your work adds fifteen thousand a month and you capture twenty percent, your retainer is three thousand. The client keeps the lion's share, so the deal stays a clear win.
Ten to twenty percent of the value you create is healthy for most retainers. Go higher when the work is specialized and proven, lower when you are building trust with a new client. This tool shows the retainer at your rate plus the margin it leaves.
Yes. Run it on as many clients as you want, no account. Drop your email only if you want the breakdown sent to you.
Value pricing only holds if the results show up. Partner with RevenueFlows AI and put our conversion engine to work under your brand, so the revenue lift on your proposal becomes real. You set the retainer, we do the lifting, and you keep the client.
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